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Franchising is a new business model in Bulgaria. Hence, the franchise agreement is still among the innominate and not well-known contracts. This paper aims to explain some of the key characteristics of this contract and to give recommendations on how to avoid some of the most frequent issues. The questions, subject to the present analysis, are related to the franchise agreement definition and the notions of trademark and trade name in the context of the franchise agreement. Our conclusions are drawn after examination of the available court practice.
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